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Hi, everyone, I’m Neil Patel, and today, I’m going to teach you, how to be popular on the social web.
These days there’s Instagram, there’s Facebook, there’s YouTube. There are channels everywhere.
And you know what, they’re crowded, everyone’s already on them. So, how are you going to stand out, and become famous?
And I know, you’ll be like, “No, no, no I don’t care to be famous.” But yes, you do.
And it is overrated.
I’m not that famous but enough people know about me, and I can generate millions of dollars because of my brand, and you know what, it’s not that hard, you can do the same too.
But, if you don’t watch this whole video, and follow all of these steps, you won’t be Insta famous, or you won’t be Facebook famous.
You have to be consistent
I don’t care if you’re producing content like blog posts, or videos or podcasts.
And I’m not talking about being consistent by like publishing one article a week or one video a week.
I’m talking about doing this for years and years.
People like me, Gary Vaynerchuk, Seth Godin, Guy Kawasaki, Tim Ferriss.
We didn’t build our brands overnight.
Sure, a lot of those guys are way more famous than me, and you know what, they’ve been doing this a lot longer. so what does that tell you? You have to be doing this consistently.
People look at Gary Vaynerchuk, does he do an amazing job? Of course, he does. But it didn’t with being immediate Gary Vaynerchuck.
It started with wine library.
He was getting on Conan O’Brien, putting socks on Conan’s mouth, and be like, “Look, this wine this wine tastes like dirt and socks, “try it, Conan.”
And then he would try it, and then be like, “Oh, cool.”
Gary built up his brand over the last ten years; it didn’t happen overnight.
I built up my brand over the last ten years; it didn’t happen overnight.
Guy Kawasaki started off as Apple’s evangelist back in the day.
Again, it didn’t happen overnight. So you need to be consistent.
#2 Leverage different media types
You can try video; you can try blogging, you can try podcasting. But you have to be everywhere. Some people prefer videos; some people want to listen while they drive, some people want to read because it’s quicker and easier for them to digest.
And I didn’t believe this before; I used to the only blog. And when I only blog, a lot of people will be like, “Neil, can you write shorter blog posts, they are too long.”
And I was like, “Well, if I write a shorter blog post, “I’m not gonna get much Google traffic, “So that’s not gonna work.” But then my buddy Eric was like, “Neil, we should produce a podcast.”
And we started creating one called Marketing School, and it gets over a half a million listens every single month.
And then I started creating videos, like the one you’re watching.
And people were like, “Oh, I love the videos, “it’s so much easier, I can see the tips on the screen.”
The point I’m trying to make is, every single person is different. Y
Ou needs to create different content types so you can appeal to everyone.
#3: Engage with your community
When you leave a comment, I respond. Don’t believe me? Leave a comment right now with a question, and I bet you, I’ll respond.
That’s how I engaged I am, I care about you.
If you don’t care about other people and you’re not going to help them out, don’t expect to build a brand and a community of people willing to follow you.
It’s all about reciprocating.
I genuinely enjoy helping other people, and you should too.
If you don’t enjoy what you’re doing, and you don’t care for others, then don’t do it. Don’t be that fake person, truly care about what you’re doing. It matters because it shows in the quality of your work.
When I respond to someone and they say thanks, of course, I’m going to respond back, with a short comment like thanks.
But I still respond to let them know I’m here, listening to them. But when they ask a detailed question, I’m here with the detailed response.
Because short response shows I don’t care, and it won’t help them. Care, and engage and respond.
The last tip I have for you is meet people in person.